Episode 8

This Is Sustainability Strategy_Show Notes



Mike Stopka of MIST Environment

Instagram: @MikeStopka

Website: http://mistenvironment.com/

Recommended Further Reading:

Crossing the Chasm by Geoffrey Moore

Designing Regenerative Cultures by Daniel Christian Wahl


Habit Change: 

Open a window!

Episode Overview by the Minutes

Minute 00:00: Opening with Erin & Allyson

Minute 3:00: Introduction to Mike and his work and how he balances work between Illinois Green, Delta Institute, and MIST Environment.

Minute 5:00: Mike explains the work that MIST does for businesses and universities.

Minute 7:00: Cultural shifts are as important as the great ideas on how to help companies become more sustainable.

Minute 9:30: Leadership has to be invested in a sustainability strategy for it to be successful.

Minute 11:00:  Mike gives examples of his work and partners: Skidmore Owings & Merrill and  Boden College.

Minute 14:45: Mike explains the benefits to clients who adopt these practices, cost savings as well as improvements to culture, quality of life, and sometimes greater benefits than LEED.

Minute 18:10: Mike explains Illinois Green’s rebrand from USGBC and what is driving that, including Project Drawdown.  Illinois Green wants to move beyond sustainability limited to buildings--there’s so much more out there!

Minute 21:00: How can we accelerate drawdown in other solutions besides buildings? Epic Challenge! Illinois Green is setting goals that cover the spectrum.

Minute 25:00: We talk about how these drawdown solutions interrelate, including agriculture and energy, and how entrepreneurship can stimulate change. We need markets too move sustainability forward because they are win-win for business.

Minute 28:00: We need marketing and business to influence sustainability a little bit so we can scale this stuff!

Minute 31:00: Mike explains how he grew the sustainability practice at his architecture firm.

Minute 32:00: Mike’s mentor David Orr from Oberlin College really shifted his mindset on how he thought about buildings.

Minute 33:00: Mike’s experience at the University of Chicago allowed him to explore how to make buildings more sustainable but also how to build community around this project.

Minute 38:00: Start with the who, not with the why. Ask people what their concerns and questions are before you try to make them help you with your goals. Go with questions, not answers.

Minute 41:00: Living buildings! What are they, what’s the objective, and who’s doing this work?  Goal for these is to be net zero energy, net zero water, and generally giving more to the environment than the building takes.

Minute 45:00: Living buildings can mimic nature in their design, like designing columns like tree branches, and can provide more wildlife habitat.

Minute 50:00: How to follow Mike’s work.

Minute 52:00: Mike’s crazy idea for positive environmental change--teach environmentalists about business, and send C-suite people to school to see the business value of sustainability.

Minute 54:00: Book/film recommendation- Crossing the Chasm by Geoffrey Moore.

Minute 57:00: Habit change - open a window!

Erin Delawalla